Your ICP tells the Prospector who to find and the Qualifier how to score. Learn how to define and manage ICPs.
Your Ideal Customer Profile defines who you want to sell to. The Prospector uses it to search for leads. The Qualifier uses it to score them. A sharp ICP means better lead quality and fewer wasted reviews. Benefit: focus on prospects who actually fit.
You can specify: industries, company size (employees), geography, company type (e.g. SaaS, agency), funding stage, and job titles. Add a custom search description for nuanced targeting. The Prospector builds its search from these criteria.
You can have multiple ICPs for different segments. Each runs its own discovery. For example, one ICP for enterprise and one for SMB. Check the ICP Status cards on the Leads page to see which are active.
Each ICP has a schedule: when it last ran and when it will run next. The Prospector runs automatically, often daily. Expand ICP Status on the Leads page to configure schedules or adjust criteria.