Introduction to the Qualifier
The Qualifier scores and vets leads before they reach you. Learn how scores work and how to adjust the qualification bar.
What the Qualifier does
The Qualifier scores every lead the Prospector finds so you only see the best fits. Each lead gets a score from 0–100. Leads above your qualification bar show up in your pipeline; the rest are filtered out. You get clear reasons for every score, so you know why a lead qualified or didn't. Benefit: focus on high-intent prospects instead of sifting through noise.
Before scoring, the Qualifier may look up the prospect online: LinkedIn, company info, recent news, to fill in gaps. If the lead data is already clear, it skips the research and scores right away.
How the score works
The Qualifier looks at four things:
- Budget: Can they afford you? Company size, funding, revenue signals.
- Authority: Are they a decision maker? C-level and VPs score higher than managers.
- Need: Do they match your ideal customer? Industry, company type, location.
- Timeline: Are they ready to buy? Recent funding, hiring, or growth signals.
The final score combines these with how well they match your ideal customer profile. Higher scores mean better fit.
Adjusting the qualification bar
You can make the Qualifier more or less strict. A higher bar means fewer leads but higher quality. A lower bar means more leads to review. Ask Maestro, "lower the qualification bar" or "raise it to 80", and it'll update the setting.
You can also tell the Qualifier what to prioritize. For example, "Weight authority higher" if you want more senior contacts. Add learnings like "Prioritize healthcare" or "Funded startups are our sweet spot."
What the Qualifier researches
When it needs more info, the Qualifier looks up the prospect and their company online. It might check LinkedIn for their role, the company website for what they do, or recent news for funding or hiring. Relevant news often appears in the lead's profile so you know why they might be ready to buy.